Michelle Tran

I began my career at an agency working with some of Australia’s most notable brands: McDonalds, Johnson & Johnson & Fairfax to name a few.

After gaining valuable experience across media & digital strategy, I became the Head of Strategy at Seven.

It was in this role that I believe I made my biggest contribution to Seven; I developed the internal research and strategy process for designing and commercialising the network’s tentpole products each season. It was this process that guided the delivery of 4 seasons of My Kitchen Rules, House Rules, The X Factor, and many show launches in-between. It was also this process that helped the Partnership team deliver millions of dollars of revenue to the business, exceeding targets year-on-year.

After over 6 years at Channel 7, I decided to pursue a new challenge. I co-founded a strategy consulting company, called, A.M Society. We used our strategic design process to develop product and platform solutions for clients including: 7Sports, 7Digital, Phoenix Leisure Group, Lendlease, and Verizon. Running my own consultancy was one of the great experiences of my life, not just for the successes, but for the tough lessons learned. My business partner left the business abruptly and I was left with a difficult decision. What do I do next?

I dived into something that was true to my heart – User Experience. I joined Telstra as a UX Specialist, and soon overseeing the Telstra Plus loyalty program and launching it in a E2E UX Lead role a few years later.

My career has taken me many places, companies and experiences. I now work in the public sector for Service NSW as a Principal Designer, overseeing major digital projects and programs roll out.

Wherever I’ve been, I’ve always had the motto: “listen, labour, learn and do that over and over until you get it right”.